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Website Promotion and Search Engine Optimization (SEO) Print E-mail

Search Engine Optimization (SEO), is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Research shows that most web traffic comes from search engines. But if your site is not ranked high enough on the search engines (e.g. after the third page of the search result), none of that traffic will come to you. Worse, it might all go to your competitors. Search engines are a very important source of traffic because it's highly targeted. Visitors that come to your site via search engines got there because they focused their search using keywords related to your products or services. But because there are so many pages on the web, and more submitted every day, your site is competing with an increasing number of other sites. So what can you do?

It is not enough to simply add META tags and do search engine submission of your site to a million search engine indexes and directories. The first placement step in obtaining significant web visitor counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results, and most sites skim past this step because it is forgotten or too complex, but without competent Search Engine Optimization you are destined to be search engine fodder.

That's where elmagio technologies comes, in order to prepare your website so that search engines can better understand its content and/or purpose. Your site must be focused on the content, products, or services you provide. Optimizing your page will save you money that you would need to spend on advertising otherwise.

Website Optimisation Services (SEO) are not same for every site and depends upon the site, selected keywords / phrases to target and the type and number of sites competing for those key phrases. Again as in any kind of marketing it depends on the goals and type of strategies required for the individual site.

Please feel free to contact us.

Last Updated ( Thursday, 22 September 2005 )